About Lulu Style
Lulu Style was founded in 2018 by Italian-Syrian entrepreneur Leila, blending her unique heritage and deep fashion roots from Florence with the vibrant energy of London. The brand reflects her personal style philosophy: effortless confidence, comfort, and timeless elegance.
Each collection is carefully curated to offer a balance of casual sophistication, cool femininity, and everyday luxury. Our pieces are not just about seasonal trends — they are designed to become your signature staples, your everyday favourites, and your go-to outfits for every occasion.
Whether it's a statement piece or a timeless classic, Lulu Style is about making fashion feel personal, wearable, and empowering.
A Note from Leila, Founder of Lulu Style
My love for fashion began in my childhood home in Florence, the heart of Italy’s fashion world. My father owned a textile business, and my mother ran a boutique — I truly grew up surrounded by fabrics, style, and stories.
As a little girl, I helped my dad create fabric swatches and spent Sundays trying on my mum’s clothes, red lipstick and all. I didn’t know it then, but I was already on the path that would lead me to Lulu Style.
In 2009, I moved to the UK to study fashion and marketing. Years later, inspired by those early family memories and the dream I carried with me, I launched Lulu Style — named after my childhood nickname and my lifelong love of personal style.
Today, when I see customers walking out wearing Lulu Style head-to-toe, I feel incredibly proud of what we’ve built and I know we are doing something right!
From the bottom of my heart, thank you to my family and my friends for always being there for me. But a special thank you goes to my customers, to the loyal ones who have supported me since day one and new ones who embark on the journey with us.
Leila 💛
CEO & Creative Director
